Tag Archive: manga


Otaku is the geek culture of Japan, its a world of people who obsess over things like anime and video games to the umpteenth degree. It’s a subculture that carries a bit of a negative image in the eyes of the Japanese mainstream culture. This negative image has lead to some tragic incidents like the Akihabara Massacre on June 8th 2008 where a man named Tomohiro Katō ran a truck through a crowd of otaku until it was inoperable. He then continued to attack people on foot with a dagger, in all ten people were injured and seven people died. Despite their negative image however the otaku culture has proved to be highly profitable to businesses that provide video games, manga, and anime to them, such as D3 Publishing. Personally I’m intrigued by the otaku sub-culture, being a bit of a geek myself it’s an interesting note that nerds/geeks aren’t just looked down upon in America. I just hope peoples’ misunderstanding of geeks doesn’t lead to an event similar to the Akihabara Massacre in the United States or anywhere for that matter.

Akihabara

It's a me chilling with Mario

Otaku is the geek culture of Japan, its world of people who obsess over things like anime and video games to the umpteenth degree. It’s a subculture that carries a bit of a negative image in the eyes of the Japanese mainstream culture. This negative image has lead to some tragic incidents like the Akihabara Massacre on June 8th 2008 where a man named Tomohiro Katō ran a truck through a crowd of otaku until it was inoperable. He then continued to attack people on foot with a dagger, in all ten people were injured and seven people died. Despite their negative image however the otaku culture has proved to be highly profitable to businesses that provide video games, manga, and anime to them, such a D3 Publishing. Personally I’m intrigued by the otaku sub-culture, being a bit of a geek myself it’s an interesting note that nerds/geeks aren’t just looked down upon in America. I just hope peoples’ misunderstanding of geeks doesn’t lead to an event similar to the Akihabara Massacre in the United States or anywhere for that matter.

Today we met with the vice president of D3 Publishing, a company involved in publishing manga, anime, and video games targeted towards the otaku (geek) crowd. One of their most recent games Dream C Club was published exclusively for the X-Box 360. The fact that D3 chose to support the X-Box 360 with its abysmal track record in Japan peaked my curiosity and I asked him why the 360 was a commercial failure in Japan. His first answer was because it’s not Sony or Nintendo something every outsider was thinking. All joking aside he informed me that one of the biggest weaknesses X-box 360 has going for it is the lack of brand saturation in the Japanese market. This is due to the laziness of Microsoft Japan and a lack luster or even non-existent marketing campaign. His answer was fascinating and a great lesson in the importance of a powerful advertising campaign and what it could do to help the X-Box 360’s success in Japan.

D-3 courtesy of Radin

Dream C Club D-3 photo courtesy of Radin